Marketer
Pink band header, chips and arrow bullets for campaigns.
Best for: Marketing, PR, Social media
ATS goodUse this template
Marketing Manager Resume Example and Writing Guide
Marketing resumes are judged on results. A marketing manager resume should show channels you own, budgets you manage and the outcomes you moved, with the numbers that are true.
Paste a marketing manager job posting and get a tailored resume in about 30 seconds.
Tailor my resume freeResume summary example
Replace everything in [brackets] with your own details. Keep it to three or four lines and make every claim one you can back up.
Marketing manager with [X] years of experience in [B2B / B2C / SaaS / retail], owning [channels] and a budget of [amount]. Focused on [growth, brand, retention]. Recently [one concrete result].
Skills to put on a marketing manager resume
Hard skills
- ✓Campaign planning and execution
- ✓SEO and content marketing
- ✓Paid media (Google, Meta, LinkedIn)
- ✓Email and CRM tools
- ✓Analytics (GA4)
- ✓Marketing automation
- ✓Budget management
- ✓Brand and messaging
Soft skills
- ✓Creative thinking
- ✓Cross-team collaboration
- ✓Storytelling
- ✓Data-led decision making
- ✓Team leadership
Only list skills you genuinely have, and put the ones the job posting asks for first.
Keywords recruiters and ATS look for
Use the exact wording from the job description where it is true for you. These terms come up often in this field:
campaign managementSEOlead generationconversion rateROIcontent strategybrandCRMA/B testing
Bullet point formulas
Start with a strong verb, say what you did, and finish with the result. Fill in your real numbers. If you do not have a number, describe what changed instead.
- Grew [metric] from [X] to [Y] in [period] through [channel or campaign].
- Managed a [amount] budget across [channels], improving [cost per lead / ROAS] by [percentage].
- Launched [campaign] that generated [number] qualified leads.
- Led a team of [number] across [functions], delivering [number] campaigns per [quarter].
Tips
- →Put results in numbers when you have them.
- →Name the channels and tools used.
- →Include a link to work or case studies.
- →Show both creative and analytical skills.
Mistakes to avoid
- ✕Listing channels with no outcomes
- ✕Over-designed layouts that hide the content
- ✕Buzzwords instead of specifics
- ✕Not tailoring to B2B versus B2C
Best CV templates for a marketing manager
Horizon
A full-width colour band behind your name.
Best for: Marketing, Customer success, Operations
ATS goodUse this template
Modern
Bold left-aligned name with colour accents and skill chips.
Best for: Marketing, Product, Startups
ATS goodUse this template
Frequently asked questions
What metrics should a marketing resume include?
Choose the ones that match the role: leads, conversion rate, cost per acquisition, revenue influenced, traffic, retention or engagement. Always state the time period.
Should a marketer use a creative template?
A tasteful modern layout is fine. Keep it readable and parser-friendly for online applications.